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Disclosure: Author is not part of Sirius or CSR.

In June, the CRTC granted satellite radio licenses to two groups - the CBC, which is partnered with New York-based Sirius, and CSR, which is partnered with Washington-based XM.

The federal cabinet has upheld the CRTC’s decision to issue two new satellite radio licenses. As part of the deal, all applicants agreed to include more Canadian and French-language material. This is typical of Canadian media regulations and has made headway for the satellite radio push and representation. Groups such as Liberal MPs, Quebecers and other cultural groups did have some opposition to the deal. “In effect, the Americans have won…This is a black day,” said Ian Morrison, spokesman for the lobby group Friends of Canadian Broadcasting.

Sirius Canada Inc. and Canadian Satellite Radio Inc. (CSR) say they are pleased. CSR CEO John Bitove said in a statement that his company intends to be a “proud” representation of Canadian business and satellite radio to the Prime Minister, the government and the country.

As per conditions of the licenses, The Canadian Radio-television and Telecommunications Commission (CRTC) will begin holding hearings asking for public input on the new commitments. The decision was made by the CRTC in June however the issue has been a heated one as cabinet debated whether to uphold it. Cabinet had the option to approve it, reject it, or send it back for further review.

As part of the agreement, CSR and Sirius have been forces to increase the French-language influence and broadcasting. Both promise to include 8 Canadian channels, which are half English and half French.

Scott Fish is the owner of Satellite Radio Sirius and XM satellite Radio Reviews

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Note: Author is not associated with Sirius or Howard Stern in any way and this article is meant to be an analysis of the move to Sirius Satellite Radio by Howard Stern and events surrounding it.

Sirius unveiled its new Portable Satellite Radio Digital Player Combo recently. Now you can record and use the playback function in your car! Weighing in at less than 4 ounces, the Starmate replay is only 5 inches by 1.9 inches and allows recording of up to 44 minutes of Sirius Satellite Radio Programming. The new product comes with a car mount and is available to consumers in October 2005 for a reasonable price of $129.99. In addition, an option home kit is available for $39.99 and allows users to record at their leisure in their own homes.

Sirius One, the new car radio which was also unveiled recently is the same size of the Starmate, but weighs 5 ounces and costs considerably less, $79.99, what a steal in comparison! The busy holiday season for Sirius is crucial for the company; they are banking on increased customer base and increase sales of their receivers and accessories. “The Starmate Replay and Sirius One offer an easy and inexpensive way to get Sirius,” said Bob Law, senior vice president and general manager of Sirius’s Consumer Electronics Division.

Sirius reported to have 1.8 million subscribers and they are looking to increase this base dramatically. Its only real rival, XM Satellite Radio Holdings Inc reported 4.4 million subscrivers during the second quarter of this year. Both companies are strongly pushing advertising and are expected to take a huge advantage of the holiday season in order to increase sales and subscriber base.

Scott Fish is the owner of Satellite Radio Sirius and XM satellite Radio Reviews | Search Engine Optimization Firm

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Note: Author is not associated with Sirius or Howard Stern in any way and this article is meant to be an analysis of the move to Sirius Satellite Radio by Howard Stern and events surrounding it.

Sirius satellite radio brought on a new face recently, powered by Howard Stern, Bubba “The Love Sponge” will make his debut on Sirius Satellite radio. On September 9th, Howard Stern made the announcement; of course many of his fans are excited! The syndicated morning program made the following announcement: “We can confirm that we are going to Sirius to be on Howard Stern’s Channel 100,” said Bubba The Love Sponge show producer Lou Pickney.

Initially fired for another Clear Channel radio stations, Active Rocker, WXTB (98 rock) in Tampa in the early 2004 season, Bubba is making a come back. One of the things Bubba is known for is his quirky way of dealing with things and new ideas. Bubba even decided to run for sheriff in Pinellas County, Florida during the last year’s elections. Since then he has been broadcasting live from his website, BTLS.com, but his move to Sirius Satellite Radio will be one of the most exciting developments for Bubba the Love Sponge.

Stern is making a point of acquiring new talent for Sirius that has otherwise been rejected by normal radio stations. He is serious about creating a home for those kicked out of regulated radio. He wants to make a stand for DJs that have been ousted because of indecency complaints. One of his key competitors, Mancow, is potentially in hot water lately, and Stern says that regardless of the competition, he would want Mancow to work with him, should the FCC knock him off the air.

Clear Channel isn’t the only company whom is cleaning their radio stations, Infinity is potentially getting rid of WYSP’s Kidd Chris, and Stern would happily make him an addition to his station. Kidd Chris even discussed the deal with Stern live on Sterns shows this week. Stern rocks the boat with a launch of the new channel “Douche 100”.

Scott Fish is the owner of Satellite Radio Sirius and XM satellite Radio Reviews | Search Engine Optimization Firm

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